Qantas

Qantas

Brand Sentiment & AIO Intelligence Report

75
Trust Score
STRONG
233771
30/03/2026
220 sources

Sentiment by Category

43

Customer Service

Mixed
Analysis

Customer support is characterized by a merry-go-round of conflicting information and a perceived lack of basic industry knowledge among staff. Passengers report extreme difficulty resolving simple passport validity queries, leading to significant pre-travel stress and repetitive calling.

Inconsistent advice on international travel documentation.
Inability to resolve specific account and visa disputes.
Poor coordination between the airline and government consulates.

Consumer Voice Analysis

Brand Reputation

"God damn if velocity becomes like Qantas I think I'll just give up"

r/reddit
Feb 2026
Customer Service

"I reckon half of the Qantas phone operators haven't even been told that Qantas is an airline.."

r/reddit
Feb 2026
Customer Service

"Update: 1st call to Qantas: "Countries require 6 months' validity on the passport, get a letter from the NZ Embassy." 2nd call to NZ Passports through the NZ Consulate Melbourne number: "We don't do that here. I'll note down your details and try to figure out who can help you. Meanwhile, get in touch with the NZ Consulate in Sydney or the NZ High Commission." 3rd call to NZ Consulate in Sydney: "We don't answer calls regarding visas, passports and immigration" 4th call to NZ Immigration: "We only answer calls regarding student visas, work visas, NZeTA" 5th call to NZ Consulate in Melbourne, this time selecting the option for the Consulate: "What are Qantas talking about? You should have no issue coming back in, and you should call them back to clear it up" 6th call to Qantas: "Most countries require 6 months' validity on the passport. Oh, you already talked to the Embassy, and they said it's fine? Okay, let me check if they will let you board .... okay, you should be fine if the Embassy says so" I still have no idea what just happened but guess we are travelling."

r/reddit
Feb 2026
Customer Service

"Update: 1st call to Qantas: "Countries require 6 months' validity on the passport, get a letter from the NZ Embassy." 2nd call to NZ Passports through the NZ Consulate Melbourne number: "We don't do that here. I'll note down your details and try to figure out who can help you. Meanwhile, get in touch with the NZ Consulate in Sydney or the NZ High Commission." 3rd call to NZ Consulate in Sydney: "We don't answer calls regarding visas, passports and immigration" 4th call to NZ Immigration: "We only answer calls regarding student visas, work visas, NZeTA" 5th call to NZ Consulate in Melbourne, this time selecting the option for the Consulate: "What are Qantas talking about? You should have no issue coming back in, and you should call them back to clear it up" 6th call to Qantas: "Most countries require 6 months' validity on the passport. Oh, you already talked to the Embassy, and they said it's fine? Okay, let me check if they will let you board .... okay, you should be fine if the Embassy says so" I still have no idea what just happened, but I guess we are travelling."

r/reddit
Feb 2026
Corporate Strategy

"Keating deserves nearly as much hate as Howard for passing the legislation enabling all the privatization. Keating did it so he could sell Qantas and CommBank, Howard just turned up the dial. https://jacobin.com/2021/03/australian-labor-party-paul-keating-privatization-neoliberalism https://michaelwest.com.au/privatisation-is-the-jury-really-still-out-after-30-years/ Keating had a massive boner for privatizing, but because he could drop a good zinger people tended to like him. (If you hate Howard for his immigration policy and posturing, then fine)"

r/reddit
Feb 2026
General

"The brand has an aggregate Trustpilot score of 1.5/5 based on 913 reviews."

Trustpilot (Aggregate)
Feb 2026
Loyalty Program

"Agreed. It’s how I use a Qantas card - buy something, transfer money out of transaction account, and get points and 30 days interest."

r/reddit
Feb 2026
Product Quality

"If by becoming like Qantas you mean having International lounges I’m all for it 😁"

r/reddit
Feb 2026
Brand Preference

"Unfortunately for Luxon I flew Qantas when I moved to Australia."

r/reddit
Feb 2026
Company History

"Qantas used to fly 747SPs into Wellington but Air NZ did once land a B747: [Wellington Airport - ANZ - 747 Landing | Not often seen at W… | Flickr](https://www.flickr.com/photos/16637594@N00/88885307/) read the comments and video: [Wellington Airport 1987 - Air New Zealand Boeing 747](https://www.youtube.com/watch?v=ag94jP_NXfo)"

r/reddit
Feb 2026
Flight Operations

"In the 80s or 90s Qantas regularly flew the B747-SP into Wellington as it was a stubby lightweight Muscle-Jet SP stood for special performance. Then a Gold livery Continental B747 was fogged out of AKL and diverted to CHC but the didn't have enough fuel. So they performed a successful emergency landing at Wellington with nearly dry fuel tanks. I was being driven to the Airport at the time and saw the full size B747 with its tail hanging over Cobham drive. It had only just landed to the North and was turning back to to the terminal. I thought "uh oh that's not right" as news had not reached the media as it had only just happened. Later AirNZ did some B747 performance tests on Wellington airport as a certified diversion aurport for its fleet of full size heavy B747-400s."

r/reddit
Feb 2026
Flight Operations

"Qantas used to land 747 SPs at Wellington."

r/reddit
Feb 2026
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AIO/GEO Optimization Strategy

Holistic Strategic Recommendations for AI Search Visibility

More Opportunities

Discover additional strategic angles to explore.

medium PriorityGeneral

Ineffective Baggage Damage Resolution

A lack of accountability in the luggage claim process is cited as a reason for long-term brand abandonment by high-value travelers.

low PriorityFlight Experience

Business Class Catering Inconsistency

Premium passengers are reporting cold meals and underwhelming menu execution that does not align with 'celebrity chef' marketing.

medium PriorityCustomer Experience

Ground Staff Accessibility Barriers

Travelers requiring mobility assistance report unhelpful gate staff and inconsistent policies regarding walking aids at the terminal.